BA/PM Launchpad
Learn the core skills of Business Analysis and Product Management, from understanding user needs to shipping successful products. You'll gain practical knowledge to bridge the gap between business goals and technical execution.
Sessions
BA/PM Fundamentals
After this session, you'll be able to explain the fundamental purpose of both Business Analysts and Product Managers as essential problem-solvers in any organization.
5 min
Stakeholder Management
After this session, you'll be able to identify key stakeholders, understand their varying interests, and strategize communication effectively.
5 min
Requirements & Techniques
After this session, you'll be able to explain different techniques for gathering requirements and distinguish between functional and non-functional requirements.
5 min
User Stories & INVEST
After this session, you'll be able to write clear, actionable user stories following the 'As a... I want... So that...' structure and understand the INVEST criteria.
5 min
Product Roadmaps
After this session, you'll be able to explain the purpose of a product roadmap and identify its key components, understanding it as a strategic guide, not a task list.
5 min
Data-Driven Decisions
After this session, you'll be able to identify key metrics and understand how data informs product decisions, moving beyond intuition.
5 min
BA vs PM Collaboration
After this session, you'll be able to articulate the distinct and overlapping responsibilities of Business Analysts and Product Managers, understanding how they collaborate.
5 min
What you'll achieve
Define the core responsibilities and distinctions between Business Analysts and Product Managers.
Master various techniques for eliciting and documenting clear business requirements.
Construct effective user stories using the 'As a... I want... So that...' format and INVEST criteria.
Identify, categorize, and manage diverse stakeholder expectations and communication needs.
Utilize data and key metrics to make informed product decisions and measure success.
Understand the strategic purpose and components of a product roadmap.
Apply problem-solving frameworks to translate business problems into actionable solutions.