Digital Marketing Unlocked
Learn the essentials of how businesses connect with customers online, from getting found on Google to creating viral content and understanding what works.
Sessions
SEO Fundamentals
After this session, you'll be able to explain how search engines work and the fundamental steps to make a website rank higher.
5 min
Social Media Basics
After this session, you'll be able to identify key social media platforms, their typical audiences, and different ways businesses use them.
5 min
Google Ads & Quality Score
After this session, you'll be able to explain how Google Ads work, what a Quality Score is, and why it matters for instant online visibility.
5 min
Content Marketing Journey
After this session, you'll be able to describe what content marketing is and its role in guiding customers through their purchasing journey.
5 min
GA4 & CRO Essentials
After this session, you'll be able to understand basic Google Analytics 4 metrics and identify opportunities to improve website conversion rates.
5 min
Strategy & Goals
After this session, you'll be able to outline how different digital marketing channels work together to form a cohesive strategy and set SMART goals.
5 min
What you'll achieve
Explain the core principles of Search Engine Optimization (SEO) and keyword research.
Understand how Google Ads campaigns work and optimize for paid search visibility.
Develop basic strategies for engaging audiences on different social media platforms.
Identify various content marketing formats and their role in the customer journey.
Interpret key metrics in Google Analytics 4 (GA4) to measure website performance.
Apply conversion rate optimization (CRO) principles to improve website effectiveness.
Formulate a cohesive digital marketing strategy integrating multiple channels.